Passion. Honor. Sportsmanship. These are just a few of the terms that fans use to describe the Ultimate Fighting Championship®. The success of the UFC® brand has led to millions of action-seeking sports enthusiasts around the world filling arenas and watching television to be a part of this sports phenomenon, where incredibly conditioned athletes compete inside the Octagon™. The Ultimate Fighting® brand name has become synonymous with the finest quality of mixed martial arts, a sport with a long and storied tradition. There is only one brand that can offer the excitement and intensity of Ultimate Fighting® – The UFC®.

Advertising and branding opportunties with the ULTIMATE FIGHTING CHAMPIONSHIP® events, arenas, television, in The Octagon™, and online properties is available.

All web properties under the Zuffa® LLC umbrella are wholly-owned and operated by Zuffa LLC. This benefits you as an advertiser in that we have, and encourage, a great deal of original thinking and creative application of technology. Our brand philosophy is cutting-edge, so we encourage our advertising partners to be as creative and innovative as we are.

To find out more about how we can help you get your message in front of men 18-34 years of age – all over the world - please email advertise@ufc.com.

Highlights:

• 10/6/2007 - UFC® WiRED™ to be the first syndicated property offered in the USA and Canada. The show was cleared in 87% of TV markets before the premiere show aired.

• 9/27/2007 - The Ultimate Fighting Championship® (UFC®) today announced that it held the number one selling sports DVD in the nation for the fourth week in a row, as reported by Nielsen Videoscan week-ending September 16, 2007.  UFC® 69: SHOOTOUT, which took place April 7, 2007 at the Toyota Center in Houston, went straight to the number one position in its first week out. UFC 68: THE UPRISING has held the number two spot for the last three weeks after holding the number one spot previously for two weeks.

• 9/8/2007 - September 11, 2007 – The first ever UFC® title fight on Spike TV drew a staggering 4.7 million viewers on Saturday, September 8 (9:00pm-12:11am) making it the most watched UFC event ever and the most watched mixed martial arts event ever in North America. The “UFC 75” telecast emanating from the O2 Arena in London, England peaked at 5.6 million for the bout between UFC light heavyweight champion Quinton “Rampage” Jackson and PRIDE® champ Dan Henderson. The fight card drew more Men 18-34 and Men 18-49 than anything else on television, broadcast or cable on September 8, including heavy sports competition from college football on ABC and ESPN, NASCAR on ABC, and the U.S. Open Women’s Final on CBS.

• The UFC® holds live competitions in the USA and in the United Kingdom, in venues holding as many as 19,000 people.

• Pay-Per-View buyers have surpassed 900,000 for a single event in the US, Canada and the United Kingdom.

• UFC.COM – the flagship online property for Zuffa® LLC -- averages more than 45 million page-views per month. During 2007, site visits have grown an average of 13% month-over-month.  Also during 2007, advertisers have garnered more than 1.6 billion impressions with online properties.

Please contact advertise@UFC.COM for complete details.
If you are interested in licensing the UFC® brand, please contact licensing@ufc.com.